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Assignments	Strategies & Tips	Engines & Directories
Lesson No. 1	301 Permanent Redirects 404 Error Pages AdSense Ads Adult Webmasters Section Adult Webmasters: Legal Issues Affiliate Marketing Affiliate Marketing Glitches Analyzing Real-Life Examples of Top Ranking Sites Articles Article Marketing Blogs Blogger Secrets Blogs/Google Bombings Branding Cascading Style Sheets Check Rankings Cloaking and Content (IP) Delivery Content: Where to Find it Copyright and Trademark Issues Copywriting Domains Domains & URLs: Search Engine Ranking Duplicate Pages Dynamic Pages Eight Tips to Top 20 SE Placement E-mail Doctor's Tips for Building Link Popularity Using E-mail Marketing Flash Frames Gateway Information Pages Gateway Pages: 25 Ideas for Building Quality Gateway Pages The Golden Triangle Google Supplemental Index Guide to Using FrontPage Hallway Pages Hosting Companies HTML Issues for SEOs Important Steps to Creating Top Ranking Pages Industry-Specific SEO Image Maps Java Redirect JavaScript Keyword Bid Optimizer Keyword Choice Keyword Prominence Keyword Tips Keyword Weight Legal Issues Link Popularity Link Reputation Local Search Log Analysis Log Files and Robot Manager Pro META & Other Tags META Refresh Optimization Tips Pay For Inclusion (PFI) Programs <noindex> Tag PageRank Paid Inclusion Programs PDFs -- How to Get Them Indexed PDFs -- Trouble Shooting Printing Problems Permission E-Mail Marketing Prominence Popularity Power of Color Press Releases Problems with Pages Ranking Factors Redesigning a Web Site Redirections Referrer Logs Responsible Content Delivery Guidelines Robots.txt Files ROI and Conversion to Sales RSS Feeds RSS Feeds and MSN Sales Copy Selling Tips Server Side Includes Simple Pages Site Architecture Site Maps Spam Statistics: Search Engine Subdomains Submissions and Indexing Times Submissions and Resubmissions Tables Themes Theme Master Discount Time Saving Tips Add ZEST to Your Title Tags! Title Tags: 10 Winning Tips Web Site Hosting Companies Web Site Redesign Where to Place Keywords Wordtracker Wordtracker Audio Tutorial Wordtracker KEI Observation Deck Writing Articles XML Feeds Intro to XHTML Yahoo!'s Creative Commons Search	How are the Engines Related? (Bruce Clay's Relationship Chart) SE Comparison Chart AltaVista Anzwers AOL Search Ask Jeeves Canada.com Canadian Search Engines Chinese Search Engines Daypop Direct Hit (Retired) Directories for Building Link Popularity DMOZ Excite FAST FindWhat FindWhat's Special Offer French Search Engines Gigablast Google GoTo (Changed to Overture) HotBot ICQit iLOR Inktomi (Now Yahoo!) International Search Engines Italian Search Engines iWon Japanese Search Engines Jayde JoeAnt Kanoodle Kanoodle's Special Offer Looksmart Lycos Mamma MSN Search NBCi Netscape Search Northern Light Onsite Search Engines Open Directory Project (ODP) Other Engines Overture (Now Yahoo!) Pay Engines Russian Search Engines Search Engine Relationship Chart Snap/NBCi Spanish Search Engines Swedish Search Engines Teoma Topclick UK Search Engines ValleyAlley.com WebCrawler whatUseek Wherewithal Wisenut Xoron Yahoo! Yahoo! Search Marketing Zeal
Keyword Tips Meta & Other Tags Easy Tips for Adding some Zest to yourClick Through Ratios Gateway Pages Copywriting Tips Sales Copy Content: Where to Find It Yahoo!'s Creative Commons Search Simple Pages Blogs Blogger Secrets Google Google Supplemental Index ODP Google Partners Google Quiz
Lesson # 2
Submission and Resubmission Paid Inclusion Programs RSS Feeds RSS Feeds and MSN XML Feeds Yahoo! Inktomi Powered Engines AllTheWeb AltaVista Yahoo! Quiz
Lesson #3
Possible SE Ranking Factors Analyzing Real Life Examples of Top Ranking Sites Domains & URLs: SE Ranking 404 Error Messages Software and Tools MSN MSN Quiz
Lesson #4
Link Popularity Link Reputation Theme Search Engines PageRank™ Site Maps On Site Search Engines Link Popularity Quiz
Lesson #5
Top Tips & Top Mistakes Made by SEOs Site Architecture Subdomains & Domains Cascading Stylesheets (CSS) The Benefits of Using Server Side Includes (SSI) Ask Jeeves and Teoma Ask Jeeves and Teoma Quiz
Lesson #6
Problems, such as Dynamic Content,Frames, JavaScript, Image Maps Redirections Content Delivery (IP Delivery) vs. Cloaking Spam Local Search Other Search Engines
Lesson #7
Pay Engines LookSmart Special Offer from FindWhat Special Offer from Kanoodle Avoid Affiliate Program Glitches Effective Use of Press Releases Permission E-Mail Marketing Writing Articles to Build Exposure Pay Engines Quiz
Lesson #8
Log Analysis & Emetrics Log Files and Robot Manager Pro ROI & Conversion The Golden Triangle Software & Tools Creating Robots.txt files The Power of Color XHTML Professional SEO Info Pricing Structures for Professional SEOs How to Keep up with Changes in the Industry

Final Exam Listing of All Exams in the Course Material Certification Project Checklists & Worksheets Dummy Pages Search Engines Directories Log Analysis Competitors Overall SEO Checklist How to Keep Up When the Course is Over

DAY 1

Overview of SEO

	Search Engines and Directories
	Important Search Engines and Directories
	Who Owns Who?
	Important Industry Milestones
	Who Powers Whom?
	Key Audiences for Your Site
	The Definition of Search Engine Compatibility
	So What is Search Engine Optimization?
	Web Site Elements Impacting Search Compatibility
	How Search Engines Index Pages
	How Search Engines Rank Pages
	Web Site Relevancy Factors
	Algorithm Chasing is for the Birds

DAY 2

Site Architecture

	What is Site Architecture?
	What is Search Engine Compatible Site Architecture?
	Elements of Site Architecture That Impact Search Ranking
	» Domain » Directory Structure » File Naming » Page File Extensions » Navigation Menus » Multiple Entry Points » Heading Tags » Robots META Tag » Robots Exclusion Protocol (Robots.txt File) » Error Trapping » Site Maps » Cascading Style Sheets (CSS) » Server Side Includes (SSI)
	Remaining Site Architectural Elements
	Benefits of Search Engine Compatible Site Architecture
	Further Readings
	Keyword Research
	Mapping of Keywords to URL (Pages)
	Meta Tags
	Implementation of Recommendations
	Site Structure Analysis
	Keyword Research
	Mapping of Keywords to URL (Pages)
	Meta Tags
	Implementation of Recommendations

DAY 3

Text Content

	Keyword-Rich Body Text
	Text Heavy Home Page
	SEO Copywriting
	Keyword-Rich Body Text
	Text Heavy Home Page
	SEO Copywriting
	Heading Tags
	Build Your Copy Around Your Keywords
	Text Links
	Advantages of Text Links
	Navigation Menuse
	Link Title Attributes
	Assignment 1 (Tutor-Graded)

DAY 4

Dynamic Content

	What is Dynamic Content?
	How Dynamic Content Impacts Search Engine Compatibility
	Optimization for Dynamic Web Sites
	Workarounds for Dynamic Web Content
	Further Reading
	Assignment 2 (Tutor-Graded)

Graphics

	Graphics and the Web
	Graphic-Heavy Pages
	Alt IMG Attributes
	Graphical Navigation Menus
	Navigation buttons
	Image Maps
	Drop Down Menus
	Disadvantages
	Accessibility
	Assignment 3 (Tutor-Graded)

Flash and Splash Pages

	Flash
	Intro / Splash Pages
	Bells and Whistles
	Making Flash Search Engine Friendly
	Search Engine Support for Flash
	Further Reading
	Assignment 4 (Tutor-Graded)

Frames and Tables

	Flash
	Intro / Splash Pages
	Bells and Whistles
	Making Flash Search Engine Friendly
	Search Engine Support for Flash
	Further Reading
	Assignment 4 (Tutor-Graded)

Link Popularity

	Flash
	Intro / Splash Pages
	Bells and Whistles
	Making Flash Search Engine Friendly
	Search Engine Support for Flash
	Further Reading
	Assignment 4 (Tutor-Graded)

Pay For Performance

	What is Pay For Performance?
	Pay For Performance Options
	Express Paid Submission to the Yahoo! Directory
	- Pay Per Click Models - Yahoo! Sponsored Search - Yahoo! Content Match - Yahoo! Local Sponsored Search - Yahoo Search Submit Express - Yahoo Search Submit Pro - Google AdWords - Google AdSense - Other Pay-Per-Click Providers - Learn More About Pay Per Click Campaigns - Further Reading
	Search Engine Support for Flash
	Further Reading
	Assignment 4 (Tutor-Graded)

Measuring SEO ROI

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